Millions Fooled by the 'Reverse Microwave' Startup Hoax on TikTok
A slickly produced video demonstrating an appliance that instantly chills hot food went incredibly viral, leading to waitlist signups for a product that defies the laws of thermodynamics.
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It sounded like the perfect kitchen gadget: the 'Macrowave,' an appliance that looks exactly like a standard microwave but cools piping hot food down to room temperature or freezing in under 30 seconds. A TikTok account claiming to be a Silicon Valley hardware startup posted a launch video on Sunday, showing a steaming bowl of soup going in and coming out covered in frost seconds later.
The internet lost its collective mind. Within 48 hours, the video racked up 30 million views. People were tagging their friends, declaring the end of burning the roof of your mouth on pizza rolls. The link in the creator's bio pointed to a slick landing page where over 100,000 people signed up for a 'founder's edition' waitlist.
Of course, it was completely fake. Physicists quickly took to X and YouTube to explain that rapidly removing heat energy from a liquid like soup in 30 seconds without a massive industrial coolant system is essentially impossible for a countertop appliance. The creator finally confessed on Tuesday morning, revealing that the 'Macrowave' was just a gutted toaster oven hiding a block of dry ice, and the video was an experiment for a college marketing class.
While the dream of instantly chilled coffee is dead, the hoax proved just how ready the public is for a reverse microwave. Appliance manufacturers, take note: the demand is real, even if the physics aren't.
“A viral TikTok hoax about a 'Reverse Microwave' that instantly freezes food fooled millions and generated 100,000 fake waitlist signups before physicists debunked the video.”
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